Thursday, May 10, 2007

Diet Coke Plus

Maybe the Diet Coke people decided that having six different types of Diet Coke, including one without caffeine, one with an entirely different artificial sweetener, and three with added flavors just wasn't confusing enough. Maybe they thought having 7 different variations on a theme would be lucky. Maybe they wanted to challenge the design people to make a label that was different but still recognizable as Diet. Or maybe they were bored and started throwing darts at a "things to added to our product" dart board. Because they can't possibly have thought that adding a couple of metals, a pinch of niacin, and a dash of B6 and B12 to make Diet Coke Plus could make it "healthy". They don't even add what I consider the essential nutrients that drinking soda is most likely to deprive me of: vitamin C and calcium. If I'm drinking soda, I'm not drinking juice or milk, so adding those vitamins to Diet Coke might have made sense. But zinc? Really? You dipped a penny in my drink and you want me to be impressed? Try again.

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Anonymous John said...

Two words - shelf space.

5/11/2007 6:30 AM  
Blogger Diana said...

What a penny isn't good enough for you?

5/16/2007 12:48 AM  

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