What Part of the Name "Death Valley" Don't You Understand?

A heatwave in the southwest has already killed several people, but the Badwater Ultramarathon is still a go. I've always thought is was kind of silly to have a race based on the story of a man who died at the end of his run. But this race is even worse. 135 miles over 3 days from Death Valley to Mt. Whitney, 13,000 feet of cumulative vertal ascent, all through the the hottest area of the country in one of the hottest times of the year. Why? Just... why?