Backwards Fandom

Usually, when a movie has a fan following, the movie is released first, then the catch phrases make the rounds, then the fan fiction and fan art is plastered all over the Internet. But The reverse has happened for "Snakes on a Plane". Apparently, people heard the title that sounds like a movie that Mike and the 'Bots would watch and latched onto it. Through the fan fiction, t-shirts, and even a fake movie trailer, a catchphrase even emerged - which will apparently now be in the movie when it is finally released. But I have just one question: will Samuel L. Jackson's character actually live to the end?